About Us

Whenever we mention our brand name - Unroutine, we are meet with a questioning glance. What’s That? Never heard of a word like that !!

Let's confess,  there is no word like this in the English dictionary. It is a fictional word but with real world thoughts.

Unroutine is a lifestyle statement where we re-engineer our eco-destructing routine habits and practices to eco-friendly ones that would leave our earth a cleaner and greener place.

Let’s take the example of a routine task like vegetable shopping. We go to the vegetable market with a plan to buy certain vegetables but never carry a vegetable bag. This routine practice results in our picking up multiple bags (5-6 bags in an average) all in the name of convenience and routine practice. If we shop every 3 days, each person will collect more than 500-600 bags annually. At Unroutine we want you to think twice, take a pause and reset the habit. All that is required is to “Unroutine”. Carry an eco-friendly bag like a jute bag or canvas bag in your vehicle and just like that you have prevented the use of 500+ plastic bags. No rocket science, just some old fashioned commitment to the earth we live in.  

That’s Unroutine, where sustainability meets style, and every choice that you make, makes a difference. At Unroutine, we're not just creating products—we're fostering a movement toward a more conscious and eco-friendly world, since we believe that it is our duty to leave the world a better and cleaner place for the next generation. Guided by the philosophy of the circular economy and the values of reduce, reuse, and recycle, our brand is dedicated to offering products that are as kind to the Earth as they are to our customers.

The Unroutine Philosophy

At the heart of Unroutine lies a deep commitment to the principles of the circular economy. We believe that every product we create should have a life beyond its initial use, contributing to a cycle of sustainability that benefits both the environment and society. This philosophy drives everything we do—from the materials we choose to the way we design, produce, and package our products. Our approach is simple yet profound: we reduce waste by using sustainable materials, we encourage reuse by creating durable, high-quality products, and we support recycling by ensuring that our products can be reintroduced into the production cycle at the end of their life. In this way, Unroutine products become part of a larger story—a story of sustainability, responsibility, and positive change. 

Meet Ms. Shubhra: The Heart Behind Unroutine

Unroutine is more than just a brand; it’s a reflection of the vision and values of its founder, Ms. Shubhra. A self-made entrepreneur and passionate advocate for sustainable living, Ms. Shubhra has always believed in the power of conscious choices. Her journey to create Unroutine stems from her unwavering commitment to making the world a better place, one eco-friendly product at a time.

Ms. Shubhra’s passion for sustainability is matched by her dedication to empowering women. She believes that true sustainability goes beyond environmental impact—it also means supporting the people who make our products. By working with local artisans, manufacturers, and suppliers, Unroutine not only reduces its carbon footprint but also creates meaningful economic opportunities for communities. This dual focus on environmental and social responsibility is what sets Unroutine apart.

A Vision for Change

Ms. Shubhra’s vision for Unroutine is clear: to create a brand that inspires people to make conscious choices that benefit both the environment and society. She envisions a world where sustainable living is not just a trend but a way of life—a world where every purchase contributes to the well-being of our planet and its people.

Unroutine is committed to making this vision a reality by offering stylish, eco-friendly products that make a positive impact. Our products are not just accessories; they are statements of values, ethics, and care for the environment. Each bag we produce is a testament to our belief that sustainability can be beautiful, functional, and accessible to everyone.

Powering the Local Economy

At Unroutine, we believe in the power of choosing local. Our commitment to the local economy is reflected in every aspect of our business. By sourcing materials locally and working with local artisans, we ensure that every Unroutine product supports not just environmental sustainability, but also economic sustainability. We take pride in contributing to the livelihoods of the talented individuals who craft our products, and in doing so, we help strengthen the communities where we operate.

More Than Just a Brand

Unroutine does not aspire to be just a brand; we want it to become a movement. Our Movement, Your movement towards building a cleaner world. Our earth-friendly bags, available in a range of designs and styles, are perfect for those who care deeply about the environment and the impact of their choices. Whether you're looking for a stylish tote for your daily errands or a durable bag for your groceries, Unroutine has something for everyone who believes in living sustainably.

We invite you to join us on this journey to make the world a better place. Together, we can reduce waste, reuse what we have, and recycle for a brighter, more sustainable future. At Unroutine, every product we create, and every decision we make, is guided by our commitment to the environment, the community, and you.

Join us in making a difference—one Unroutine product at a time.