Brand Story
Is Unroutine The Same As Non-Routine?
No. Unroutine is not giving up on routine or doing something starkly different from what you are doing today, one fine day. It is rather a conscious tweak or an alteration in our routine for the good. Good for the earth, good for nature and good for all of us.
What Is Unroutine?
At Unroutine we are building a community of eco-enthusiasts. A community with a firm belief that we need to stop the ravaging of the nature and ecology that is currently going on. Those who believe that it is our responsibility to leave a cleaner and greener world for our next generations to come. But where do we start? the challenge staring at us is like a Goliath and we are the David. Unroutine is excactly that, we want to be the David who defeated Goliath. Not by force but by intelligence....by doing something "Unroutine". We would be bringing products that can help you unroutine your lives and fight this Goliath of pollution, plastic bags and anything that is impacting the earth and nature negatively.
What Are Our Offerings?
We are taking one one Goliath at a time. Right now we are fighting the menace of plastic bags. We have launched our range of eco-friendly bags like jute bags, cotton bags and canvas bags for both retail and business customers. You can buy from our website or from the major marketplaces like Amazon and Flipkart. Where you buy from is not important. Our healing the earth together is important.
Our Logo
Our logo is designed to resonate with our brand vision and mission. The circle represents Earth, and the green color signifies new beginnings, growth, renewal, and abundance. Green also symbolizes wealth, fertility, health, and harmony. The letters "u-n-r" represent our DNA, which contains genetic information and instructions for protein synthesis in living organisms. Just as DNA is passed down through generations, we aim for our vision of a green world to be passed down as well. The brand name forms a border around the circle, indicating our commitment to the vision of a green Earth